Phillylacrosse.com, Posted 2/12/14
From Press Release
With February 4th being recognized as World Cancer Day, the HEADstrong Foundation™ (HF) seized the opportunity to a make a statement, taking the next step in the fight against blood cancers.
The 501(c)(3) organization officially launched its newly designed website (www.HEADstrong.org), in an effort to advance its mission and strengthen its commitment to those affected by blood cancers. In addition, HF™ unveiled a new Foundation logo, replacing the lacrosse stick with a pair of their iconic lime green shoelaces. The HEADstrong rebrand is just a part of the Foundation’s strategy to broaden its national footprint, while serving as a resource to cancer patients and families in need of assistance.
“As an organization founded by a cancer patient that is now sustained in his memory by those directly affected by the disease, it is our social responsibility to be an ever-evolving resource to the cancer community focused on providing education, assistance, programs and services to improve quality of life for those devastated by the diseases,” said Cheryl Colleluori, HEADstrong President and Nick’s Mom. “The rebranding of our organization is just part of HF’s strategic vision, giving us the ability to have the largest impact that we can possibly have.”
“The rebrand has helped shape the direction of the organization,” said Pat Colleluori, HEADstrong CMO and Nick’s Brother. “Team athletics, specifically the game of lacrosse, will always serve as a cornerstone of our efforts but we believe in giving everyone an opportunity to be involved.
“The cause must always come first; we want people to understand the necessity and the importance of the services and programs that we offer and that they are supporting. We want them to know that their money is making a significant difference in the lives of others and we plan to be very vocal about this.
“We are providing ways of giving donors a more personalized experience allowing them to steer the direction of their donations and are exploring ways of keeping funds localized to support cancer patients and facilities in the communities where they are being raised. Since our inception, there has always been some confusion as to who we are and what we do, and the rebrand has been essential in helping us to clearly define who we are and why we exist, giving us the legitimacy that both our cause and organization deserve.”
The year 2013 was a defining year for the organization as the Foundation assisted a record number of patients and families from across the country. The organization surpassed $5,000,000 in funds raised since its inception, with over $2,000,000 directly distributed to patients and families through the Nicholas E. Colleluori Financial Grant, over $2,000,000 designated to quality of life services and programs, contributed over $1,000,000 to innovative research through the Nicholas E. Colleluori Lymphoma Research Fund, preparing and serving over 6,000 meals and distributing over 5,000 comfort kits to patients and their families.
HEADstrong is rallying supporters by building a strong presence using all channels of social media, expanding its community outreach and using their newly designed website as vehicle for growth and development. Since the start of the New Year HEADstrong has been relentless in its efforts, adding new members to their 100% giving board of directors, establishing an advisory committee and a young professional’s network (HYP), to help identify and develop future opportunities. HEADstrong has plans to open their 2nd Nick’s House facility in 2014 and has also expanded its quality of life services into multiple hospitals.