Phillylacrosse.com, Posted 1/12/12
From Press Release
CROOKED ARROWS, America’s first mainstream lacrosse movie, kicks off its marketing campaign in a big way this weekend when we attend the US Lacrosse Convention with our movie star Brandon Routh.
At the keynote address on Friday night given by former Eagles star and NFL coach Herm Edwards, US Lacrosse will be debuting the movie’s trailer for over 3,000 attendees.
Crooked Arrows would like to simultaneously have every lacrosse freak throughout the country participate in the trailer’s release by alerting their teammates, coaches, fellow fans, and friends about this momentous event. Friday evening at 7:30pm EDT direct the attention of every lacrosse lover you know to facebook.com/crookedarrows and help the first ever mainstream lax movie have the greatest impact possible.
In the coming weeks, Crooked Arrows will be undertaking a host of efforts to spread the word on the film, including the release of the official poster, sneak peeks at selected scenes, launches of key merchandise, and various other contests and social networking engagements in anticipation of our April premier in select theaters. Markets and dates will be announced on our website in early March.
Thank you for your support, and enjoy the upcoming lax season!