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NIKE and @iamnxtsports extend partnership through 2019; four-year deal is unprecedented

Thursday, 29th October 2015

Categories Boy's/Men's, Club, Posted 10/29/15
From Press Release

NXTsports is excited to announce the extension of its comprehensive partnership with Nike Sports Marketing. Nike and NXTsports’ partnership has grown from Nike’s partnership with the NXT Lacrosse Club to an overarching partnership that covers all NXTsports platforms.NXT

NXT and Nike remain committed to working together in the long term to create the most innovative educational and event programming not just in lacrosse, but across the whole portfolio of NXTsports. All the athletes under the NXTsports umbrella will benefit from the exclusive partnership as they’ll be outfitted exclusively in Nike gear.

“NXT has always been extremely proud to be aligned with Nike. When you want to be the best, you need to work with the best, and Nike is the world’s most respected and recognizable sports brand,” NXT President & CEO Andy Hayes said. “We’re excited that our partnership extends past our lacrosse club and into all of our sports. Everyone associated with our company is proud to wear the Nike swoosh. Working with Nike for the past two years has been a privilege and we’re very excited for the future of this partnership.”

The new partnership will have an immediate impact as each participant at the Boys Philly Showcase in November will receive a Nike bag and Nike Hyperwarm gear. The Boys Philly Showcase is the nation’s preeminent lacrosse recruiting event that annually features 400 of the most elite high school players from across North America, and is attended by more than 90 percent of NCAA Division I lacrosse programs.

Nike will continue to provide elite, customized uniforms for the NXT LC program. NXT’s high school club program joins Syracuse and Johns Hopkins’ men’s programs as the only teams in the world to wear the Nike Fast Break Uniforms. NXT’s entire lacrosse club at both the high school and youth levels will wear customized Nike uniforms, and by the summer of 2016, NXT LC Girls will also wear customized women’s Nike uniforms.


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