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Waterbucket Media takes job of marketing inaugural Ivy League lacrosse post-season tournament

Friday, 12th February 2010

Categories Boy's/Men's, College, Girl's/Women's, Posted 2/12/10
From Press Releases

The Ivy League has reached an agreement with Waterbucket Media to manage the marketing rights for its 2010 Ivy League Men’s and Women’s Lacrosse Tournaments and to assist with the broadcast arrangements, as needed. As part of this agreement, Waterbucket Media will be soliciting corporate sponsorship opportunities for both tournaments.

“I am anxious to get the word out to the various television networks and corporations about these tournaments,” said Jim Jennings, President of Waterbucket Media. “Historically, the Ivy League has been one of the preeminent conferences in men’s and women’s college lacrosse and we want to showcase both tournaments to a wide audience from those in attendance to those watching at home.”

Jennings said the company already is talking to two cable TV stations in hopes of getting the tourney on television.

“Waterbucket Media’s unique sports marketing and lacrosse background made it an ideal company for us to partner with to help create exciting championship atmospheres around our inaugural lacrosse tournaments,” said Ivy League Executive Director Robin Harris.

Each tournament will feature the top four teams from the Ivy League regular season round-robin competition and will be hosted by the round-robin winner. The women’s tournament begins with two semifinal games on Friday, April 30 and concludes with the championship game on Sunday, May 2. The following weekend, the men’s tournament takes center stage with the two semifinal games on Friday, May 7 and the championship game on Sunday, May 9.

The tournament winners will receive the League’s automatic bids to the NCAA Division I Men’s and Women’s Lacrosse Championships.

About Waterbucket Media

Waterbucket Media is a full service public relations and sports marketing firm that has over 50 years of combined experience in providing sponsorship for television programs, sports teams, events, naming rights and facilities with current clients which include the National High School Coaches Association, IMG and US Lacrosse.

About The Ivy League

Founded in 1954, the Ivy League includes Brown, Columbia, Cornell, Harvard, Princeton and Yale Universities, Dartmouth College and the University of Pennsylvania, and provides the country’s widest intercollegiate athletic opportunities for both men and women, with over 8,000 athletes competing each year. The Ivy League annually finishes among the top conferences in the National Association of Collegiate Directors of Athletics competitive rankings, and Ivy student-athletes annually compile the country’s best records in the NCAA Academic Performance Ratings.


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