Phillylacrosse.com, Posted 10/18/16
From Press Release
Which Stache will you grow this fall? Will it be the Magnum, the Swashbuckler, the Handlebar or the Fu Manchu? Regardless of the style, your stache matters.
It’s officially the fall lacrosse season and that means one thing. Mustaches! There is no denying that the fall season has produced some of most legendary dusters college athletics has ever witnessed. Despite how comical or casual they may be, the impact that Lax Stache Madness is having for families affected by cancer is incredible and this fall you have the opportunity to be part of it.
For the past 6 years Jacob, a 9-year old from Arkansas has battled Leukemia. Jacob and his family were guests at Nick’s House, a family home operated by the HEADstrong Foundation, while he underwent treatment in Philadelphia. Jacob and his family stayed for 7 weeks, saving his family more than $7,000 in out of pocket expenses. Jacob and his family are just one of the thousands that the HEADstrong Foundation has assisted over the past 10 years.
This fall will mark the 10th anniversary of HEADstrong founder Nicholas Colleluori’s untimely passing to non-Hodgkin’s Lymphoma. Colleluori was a Division I lacrosse player entering his sophomore year at Hofstra University when he was terminally diagnosed with cancer. His public fight from the sidelines captivated the nation and from his hospital bed he created an organization focused on empowering student-athletes to improve lives affected by the disease.
After enduring 14 months of treatment, Colleluori tossed his razor and grew a mustache in the last weeks of his life as a way to take focus off of his apparent weight loss and declining physical appearance. In an uncontrollable situation, Colleluori’s mustache was a humorous way for him to feel “normal” again. Just as Colleluori did, beginning October 19th college lacrosse players nationwide will toss their razors to honor their fallen brother and compete in Lax Stache Madness™; a 6-week online fundraising challenge with proceeds supporting families affected by cancer. Register today.
Lax Stache Madness™ was created by former professional lacrosse player Ken Clausen (The Hill School) while attending the University of Virginia. Marketed around his signature mustache, he believed that growing facial hair was a great way to make a difference while paying tribute to HEADstrong founder Nicholas Colleluori.
Growers can now begin registering their fundraising teams. The campaign officially runs from October 19th through November 28th. The campaign dates are significant as they mark Colleluori’s birthday 10/19 and the date of his passing 11/28. Team fundraising captains are encouraged to go to www.LaxStacheMadness.com to set up their team fundraising page and encourage their teammates to join in their efforts.
Teams set a fundraising goal and players use social media and emails to raise funds individually, which tally toward the team’s total goal. As facial hair begins to take shape college teams begin to compete during the month of November leading up to the Thanksgiving holiday. Teams will go head to head in a knock-out style fundraising bracket tournament to be named to National Lax Stache Champion.
Along the way players unlock amazing prizes and limited edition incentives as they achieve and surpass their fundraising goals. This year’s individual grand prize winner will receive a Trip for (2) to a resort adventure presented by Cloud9Adventures.
Individual Lax Stache Madness 2016 Incentives
Raise $150-$249 – Receive A Pair Of Limited Edition Lax Stache Crew Socks
Raise $250-$499 – Receive A Limited Edition Lax Stache Performance Shirt
Raise $500-$749 – Receive A Limited Edition HEADstrong Blanket
Raise $750-$1,499– Receive A $150 Gift Card To HEADstrong.org/shop
Raise Over $1,500 – Receive All 4 Lax Stache Prizes and Limited Edition Shorts
Individual Grand Prize
A Trip for (2) To A Resort Adventure Presented By Cloud9 Adventures
Choose From: Closer To The Sun, Puerto Morelos, Mexico or Dominican Holidaze Festival, Punta Cana or Jam Cruise.
5 Easy Steps To Get Growing
1) Toss Your Razors This Fall (10/19-11/28) – Already Have A Stache Your Ahead Of The Game.
2) Get Growing – Create Your Customized Fundraising Page at www.LaxStacheMadness.com
3) Rally Your Teammates To Grow Their Mustaches and Compete
4) Imbed Your Fundraising Link Into All Communication and Social Posts
5) Ignite Your Network To Donate – Supporters Are Encouraged To Give Throughout the Campaign.
Over the next 6 weeks leading up to the Thanksgiving holiday, follow LaxStache Master Ken Clausen as he chronicles the Lax Stache Madness through social media, emails, blogs and videos.
Twitter: @LaxStache, #MyStacheMatters
“We are thrilled to announce year 8 of our Lax Stache Madness campaign supporting the HEADstrong Foundation. Lax Stache Madness has become a staple in the lacrosse community and together we have raised over $750,000 to improve lives affected by cancer. We hope that you will join the fight, #MyStacheMatters, and get growing in support of the HEADstrong Foundation this fall.” – Ken Clausen