Phillylacrosse.com, Posted 1/9/13
From Press Release
This weekend spectators attending the US Lacrosse National Convention in Philadelphia are encouraged to stop by Booth 242 in the Fan Fest to check out the latest products, services and fundraisers from the HEADstrong Foundation for 2013.
On Saturday attendees of the Fan Fest wearing HEADstrong merchandise will receive HEADstrong’s “Future” Reversible Shorts compliments of Reversible Lifestyle. The shorts will be available at HEADstrong’s booth exclusively. Be sure to stop by early, the promotion is subject to limited sizes and quantities.
HEADstrong plans to have plenty of promotional swag, including its newest Mustache Helmet Clip, Whistles, Lanyards, Laces and Eye Black for supporters. Coaches visiting HEADstrong’s booth will also receive a complimentary promotional whiteboard and dry erase marker for their upcoming season.
HEADstrong will also be showcasing the latest in product from their collection from Brine and Warrior.
In addition, HEADstrong has teamed up with Philadelphia Lacrosse Association to launch the HEADstring Project, a collaborative awareness effort in which donated sticks are re-strung with HEADstrong’s signature lime green mesh and then donated to new players via the Inner City Lacrosse Development Program of Philadelphia’s, BRIDGE Initiative. Lacrosse players are encouraged to bring their used lacrosse sticks to HEADstrong’s booth in the Fan Fest and will receive great HEADstrong incentives for their efforts.
“The National Lacrosse Convention holds a very special place in our hearts, after all this is where it all started for us,” said HEADstrong President Cheryl Colleluori. “During our first year we were so nervous to present our story and our experience with blood cancer. What we found was that while emotional, this event has always been incredibly motivating, gratifying and therapeutic for our family.
“We have always taken a very organic approach to growing HEADstrong and this is a wonderful change to engage supporters and share with them how together we are changing the equation for those affected by blood cancers. Just a few miles away from the convention center there are families now staying at Nick’s House™ and a research team at the Abramson Cancer Center at the University of Pennsylvania who are achieving groundbreaking advancements through the Nicholas E. Colleluori Lymphoma Research Fund as the result of the games generosity to our cause.”
Visit their Booth #242 at the US Lacrosse National Lacrosse Convention. Learn more at www.HEADstrongfoundation.org, Follow HEADstrong on Facebook.com/HEADstrong Foudnation or on Twitter @HEADstrongFnd