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Philly Gear: HEADstrong announces new online store

Tuesday, 17th July 2012

Categories Boy's/Men's, Gear, HEADstrong, High School, Posted 7/17/12

Since the creation of its signature lime green Laces for Lymphoma the HEADstrong Foundation embraced the idea that product was a great way to build awareness for the disease that claimed the life of founder Nicholas Colleluori (Ridley).

Over six years ago what began with one awareness item has evolved into a brand of hope offering over 50 items now available with proceeds benefiting the HEADstrong Foundation.

The HEADstrong Foundation is proud to announce the launch of its newly developed online store, Supporters of the HEADstrong Foundation will find all of its newest products ranging from shorts to the signature chin strap and customers now have the capability to create their own HEADstrong account, along with creating their own product wish list.

The latest in HEADstrong “Laxessories” is available online and with the launch of the new online store, supporters can redeem a 10% coupon on HEADstrong products by using the coupon code HS27 with their purchase through August 10, 2012.

For the first time the HEADstrong Foundation is now able to present the full offering of Warrior/Brine Relentless27 products through an affiliate program with is a proud supporter of the organization and carry’s a complete inventory of all of the products supporting their fight. This partnership allows for more growth and accessibility of the HEADstrong products.

The new online store offers a way for supporters of the HEADstrong Foundation to give in a brand new way. Whether as a memorial or a private donation this feature provides a secure way for people to contribute to the service mission of the HEADstrong Foundation. Online shopper’s also having the opportunity to sign up for the HEADstrong Foundation online newsletter, which includes the latest news and updates regarding the Foundation.

“We are thrilled about the launch of our new online store,” said Pat Colleluori, Director of Development for the HEADstrong Foundation. “Through the support of the lacrosse community we are building a brand of hope.

“We are always working to further the HEADstrong Foundation and we embrace the fact that product is a great revenue stream in supporting our service mission. We are proud to offer a brand of product where the proceeds are benefiting the fight against blood cancer.

“We are excited to offer not only an interactive way for supporters to purchase product but a way for people to directly donate to support our mission. The affiliate relationship with is a great addition; they have been a huge supporter of the HEADstrong Foundation since our inception and offer a complete range of our Warrior/Brine products.”


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