Phillylacrosse.com, Posted 2/15/12
The Philadelphia Wings are making the national headlines – and it’s not just because they are one of the most improved teams in the National Lacrosse League.
The Wings were the first American pro sports team to have their players wear their Twitter handles on the back of their jerseys during Sunday’s 14-13 victory over the Buffalo Bandits at the Wells Fargo Center.
The Wings’ move was noticed by Forbes online in an article titled“The Lines Between Social Media And Sports Continue To Blur.”
Forbes online writer Steve Olenski noted that “The team in question is the Philadelphia Wings of the NLL and their bold move to allow its players to replace their last names on the back of their jerseys with their Twitter handles was a natural progression according to Dustin Godsey, director of marketing for the Wells Fargo Center – home of the Wings.
“‘Social media is becoming more prevalent in sports marketing plans,” said Godsey who also predicted this move could impact how other sports teams look at the use of social media when it comes to marketing their teams and players.'”
The Wings, who are 3-2 after finishing just 5-11 last year, also were mentioned on ESPN SportsCenter for wearing their Twitter uniforms.
The use of Twitter by pro athletes is fast becoming posh. Max seibald leads the Wings with more than 3,500 followers.
“Whatever sheds light on the sport, the team and the game in a positive light is always a good thing,” Seibald was quoted in the Inquirer. “The more coverage out sport gets the better.”
The team also raised $13,000 for the American Cancer Society by auctioning off the jerseys after the game.