Phillylacrosse.com, Posted 7/13/11
From US Lacrosse
US Lacrosse President and CEO Steve Stenersen announced today that US Lacrosse has partnered with the upcoming mainstream lacrosse movie, “Crooked Arrows.”
In the spirit of classic underdog sports movies like “Hoosiers” and “The Mighty Ducks,” “Crooked Arrows” features a Native American high school’s unlikely run to a prep school lacrosse league championship.
“We’ve been watching ‘Crooked Arrows’ come together over the last year, and we’re convinced this movie is going to be an accurate and compelling representation of all the elements that are making lacrosse America’s fastest growing sport,” Stenersen said. “We think it’s a feel-good family movie that’s going to entertain lacrosse players and fans of all ages and be a great introduction to the sport for those who are just learning about it.”
US Lacrosse will provide marketing and publicity support to “Crooked Arrows,” which will provide the 375,000 members of US Lacrosse with film-related exclusive benefits.
“Having the sport’s national governing body support ‘Crooked Arrows’ is the perfect partnership for the movie,” said “Crooked Arrows” producer J. Todd Harris (“The Kids Are All Right”).
“US Lacrosse has profound reach in the lacrosse world. We’re confident the movie will excite the lacrosse faithful who have been waiting for their seminal movie and help expand the sport’s audience awareness among the uninitiated.”
The script was written by Richmond, Va., resident and former Collegiate (Va.) School lacrosse player Todd Baird, and the film will be directed by veteran Hollywood director Steve Rash (“The Buddy Holly Story,” “Can’t Buy Me Love,” “Bring It On: All or Nothing,” “Bring It On: In It to Win It”). Producers Harris and Mitchell Peck (“Priest”) recently announced Brandon Routh (“Superman Returns”) will star in the movie’s leading role.
“There’s a reason kids are putting down their baseball gloves in the spring and picking up lacrosse sticks, and when the general public sees ‘Crooked Arrows,’ they’ll understand why,” said Peck, a high school lacrosse teammate of Baird.
The movie’s producers held widely attended lacrosse athlete casting calls sponsored by Reebok in Baltimore, Long Island, Connecticut and New Jersey, and they have scheduled similar events for the middle of July in Syracuse and Boston.
The movie commences production in the Boston area Aug. 1 and will be released in theaters during the spring 2012 lacrosse season. For more information on the movie, visit its www.crookedarrows.com or faceboook.com/crookedarrows.